USE
CASES
Commissions benchmarking
Fixed & Contingent
Scenario-based forecasting
for capacity & rates
market sizing
Leverage actionable, ready-to-use insights to make decisions – or let us bring together our data with your data to move to action faster
Insurance Investors & Analysts
Market sizing and carrier growth benchmarking by distribution channel
01Compare carrier performance ‘apples-to-apples’ with Pythia’s expert classification system – 5000+ writing carriers split into several classes, incl. independent agency-first, exclusive agency-first, direct-first, fronting carriers, farm bureaus etc
Avoid diligence guesswork by leveraging Pythia’s 10+ highly proprietary metrics by geography, Admitted vs E&S and LoB, including carrier premium growth decomposed to various drivers (e.g., insurance rate hardening, new client acquisition), fixed vs contingent commission rates, cat-related loss ratio
Carrier cost benchmarking
02Compare carrier cost levels across 30+ categories by State, LoB, Admitted vs E&S and channel – including payroll cost for underwriters, advertising costs, tech investment costs, rental costs, sales data acquisition costs etc
Leverage full carrier P&L at the LoB, State, Admitted vs E&S and channel level
In-depth market assessment to support strategic thinking – by industry, geography, segment and insurance LoBs
04Gain unprecedented transparency in assessing carriers, brokers, insuretechs and others by leveraging the deepest view available in the market on insurance premiums, rates, average insurance spend, macro indicators by industry, geography, customer size segment and LoB, with 30+ years of historicals
Enhance your strategy-building efforts by pinpointing ‘winning’ market niches for your clients, distinguishing between insurance market growth that comes from rates hardening, expansion of client base, changes in limits or economic growth of insureds
Market forecasting under different scenarios, tailored to specific brokers or carriers
04Leverage our proprietary AI model’s market projections, tailored to the geo footprint, product mix, industry mix of carriers and/r brokers – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’, stress testing your investment projections
Identification of undervalued targets – based on performance and where they play
05Invest through-the-cycle in carriers, brokers and others that focus on in industry niches that are sustainably growing
Shortlist carriers that exhibit top-quartile performance vs their peers on new client acquisition and are focusing on high-value products & regions
Agencies & Regional Managers
Identification of the most attractive local industry niches, to build a better, smarter strategy
01Gain unprecedented transparency in assessing markets to set your agency’s strategy. “Double-click” on insurance premiums, rates, average insurance spend, macro indicators and other KPIs by industry, geography, customer size segment & LoB, with 30+ years of historicals
Distinguish between insurance market growth that comes from rates, changes in limits, new client acquisition or client economic growth, to find true winning niches in your regional market to invest in
Fixed commission rates benchmarking - separately for Admitted and E&S
02Are your carrier partners paying you fixed commissions at par with what they pay other brokers?
Use our proprietary data on fixed commissions benchmarks to gain a clear perspective on the fixed commission rates each carrier pays by State, LoB and Admitted vs E&S and assess how valuable your relationship is for them.
Focus especially on LoBs & States where carriers exhibit high profitability and are paying you fixed commissions below what they pay other brokers. Pythia can put 2-and-2 together for you!
Targeted negotiations with carriers retailers/ wholesalers (both at the desk level and at the regional level)
03Shortlist policies with fixed commission rates materially lower than the State & LoB benchmark (e.g., 5+ percentage points lower)
Conduct tactical fixed commission rates negotiations on policy renewal – to bring policy commission rates at par with industry levels
Engage with carriers/ wholesalers regionally and pursue fair agreements on commissions rates that support sustainable growth for both parties and appropriate distribution of value
Identification of the right markets for placement - especially for hard-to-place lines
04Build a clear perspective regarding which writing carriers have appetite for specific products in specific regions (and whether the appetite is shrinking or expanding)
Be more targeted in seeking appointments with the right carriers that can cover your clients needs, leveraging the above information
Carrier performance comparison, tailored to the region and products you care about
05Gain a 360° view on carrier strategy and performance in your region, product-by-product, separately for Admitted vs E&S – What products are they writing? Are they growing or shrinking? Are they profitable?
Protect the interests of your clients, placing business with resilient carriers that are committed to growing in the local market
Future-proof your agency, using Pythia's forecasting model to explore how business can evolve in your region
06Leverage our proprietary AI model’s market projections, tailored to your geo footprint, product mix, industry mix & client segment mix – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’, stress testing your planning and sales projections
With full transparency on what each carrier “brings to the table”, negotiate the right agreements, avoid risks and build strong partnerships with carriers
Hyper-targeted lead generation for specific industries, geographies and size segments
07Access detailed lists of businesses in specific regions, industries, customer segments (e.g., Building Finishing contractors in Alachua County, Florida), including the name of key leaders, and contact details (phone, email, website)
Go after priority leads to build organic growth at a time that rates are gradually slowing down
M&A / Corp Dev / Partnerships
High-value target identification
01Scan the market comprehensively to prioritize carriers for M&A. Filter the market based on specific criteria (e.g., carriers with strong loss performance, high cost basis, specific book mix, exposure level to E&S and specific geographic footprint, that have not undergone acquisition in the recent past).
Leverage a user-friendly terminal that allows you to parse through opportunities with speed and precision.
In-depth MGA diligence
02Access concrete data on the performance of the MGA market across products and regions, compared to carriers (split by channel).
Pinpoint which niches have been a fruitful ground for MGA overperformance and where MGAs have typically underperformed carriers, avoiding costly mistakes of engaging with MGAs in areas that have historically seen significant losses for MGA peers.
Granular market assessment – by industry, geography, segment and insurance LoBs
03Gain unprecedented transparency in assessing the relevant market for your target. “Double-click” on insurance premiums, rates, average insurance spend, macro indicators and other KPIs by industry, geography, customer size and LoB, with 30+ years of historicals
Pinpoint ‘winning’ market niches by distinguishing between market growth that comes from rates hardening, expansion of client base, changes in limits or economic growth of insureds
Would you really want to pay for growth due to hardening rates?
Market forecasting under different scenarios, tailored to specific agencies
04Leverage our proprietary AI model’s market projections, tailored to the geo footprint, product mix, industry mix & client segment mix of target agencies or carriers – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’, stress testing the value of acquisition targets to build upside/ downside investment cases
Assessment of carrier strategy in specific regions and for specific products
05Gain a 360° view on carrier strategy and performance in target regions, product-by-product, separately for Admitted vs E&S – What products are they writing? Are they growing or shrinking? Are they profitable? What is the probability of exiting the market?
With full transparency on what each carrier “brings to the table” for your (target) agency, assess valuation implications – often preventing costly mistakes
Brokers: Carrier relations
Fixed commission rates benchmarking & assessment of true carrier relationship value
01Are your carrier partners paying you fixed commissions at par with what they pay other brokers?
Use our proprietary data on fixed commissions benchmarks to gain unprecedented transparency on the fixed commission rates each carrier pays by State and LoB – separately for Retail and Wholesale – and assess how valuable your relationship is for them
Focus especially on LoBs & States where carriers exhibit high profitability and are paying you fixed commissions below what they pay other brokerages. Pythia can put 2-and-2 together for you!
Setting target fixed commissions levels across your agencies, for both Admitted and E&S
02Set clear targets for fixed commissions levels for your agencies, separately for Admitted and E&S business. To do so, consider the average rates paid by carriers or wholesalers in specific products & States. Goal is to be fairly compensated for the value your bring to the table, at par with the market
Pinpoint carriers or wholesalers that offer fixed commissions rates below market average and below what they pay other brokers for targeted negotiations (see below)
Effective carrier and wholesaler negotiations, both at the desk level and centrally
03Shortlist policies with fixed commission rates materially lower than the State & LoB benchmark (e.g., 5+ percentage points lower)
Conduct tactical fixed commission rates negotiations on policy renewal – to bring policy commission rates at par with industry levels
Engage with carriers/ wholesalers and pursue fair agreements on commissions rates that support sustainable growth for both parties and appropriate distribution of value
Contingent commission rates benchmarking & negotiations
04Strategically assess which carriers typically make agreements on contingent commissions and how much they are willing to pay
Negotiate with carriers and wholesalers productively, armed with concrete data on contingent commissions levels by product. Ask for the right incentives for specific products, to fairly split value between the two organizations
Carrier performance comparison, tailored to the region and products you care about - to support negotiations
05Gain a 360° view on carrier strategy and performance in your region, product-by-product, separately for Admitted vs E&S – What products are they writing? Are they growing or shrinking? Are they profitable?
Compare carrier performance ‘apples-to-apples’ using Pythia’s expert classification system – from 5000+ writing carriers filter only for those that are ‘independent agency-first’ (e.g., consider Liberty Mutual’s performance, excluding tied agency and Direct subsidiaries)
With full transparency on what each carrier “brings to the table”, negotiate the right agreements, avoid risks and build strong partnerships with carriers
Strategy & Operations
Identification of the most attractive market niches to invest in
02Gain unprecedented transparency in assessing market niches to invest in. “Double-click” on insurance premiums, rates, average insurance spend, macro indicators and other KPIs by industry, geography, customer size segment and LoB, with 30+ years of historicals
Distinguish between insurance market growth that comes from rates, limits, new client acquisition or client economic growth, to find true winning niches
Growth benchmarking vs peers by distribution channel
03Compare carrier performance ‘apples-to-apples’ with Pythia’s expert classification system – 5000+ writing carriers split into several classes, incl. independent agency-first, exclusive agency-first, direct-first, fronting carriers, farm bureaus etc
Analyze growth performance separately for Admitted vs Excess & Surplus business at the level of carrier groups, distribution channel or separately for each writing carrier across States and LoBs
Compare growth due to new client acquisition across peers (vs growth due to rates, changes in limits or general insureds’ economic growth)
Cost benchmarking vs peers by carrier classification
04Compare own cost levels vs peers across 30+ categories by State, LoB, Admitted vs E&S and channel – including payroll cost for underwriters, advertising costs, tech investment costs, rental costs, sales data acquisition costs etc
Leverage full carrier P&L at the LoB, State, Admitted vs E&S and channel level
Stress-testing of budget and strategic planning assumptions with Pythia’s forecasting model
05Leverage our proprietary AI model’s market projections, tailored to your geo footprint, product mix, industry mix & client segment mix – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’, stress testing your budgeting and/or strategic plan projections
Hyper-targeted lead generation for specific industries, geographies and size segments
01Access detailed lists of businesses in specific regions, industries, customer segments (e.g., Building Finishing contractors in Alachua County, Florida), including the name of key leaders, and contact details (phone, email, website)
Pursue direct client engagement or partner with local agencies to access target accounts
Carriers: Broker relations
Fixed commission rates benchmarking & negotiations
02Set your commissions/pricing strategy State-by-State – separately for Admitted vs E&S – considering our fixed commissions benchmark for the independent agency channel and looking at case examples of what specific carriers are paying
Identity products and regions where higher fixed commission rates are correlated with premium growth (vs not) and negotiate smarter deals with agencies (e.g., reduce commission rates where currently paying above market OR where above-average commission rates not linked to incremental growth)
Identify profitable policies that are at risk of re-marketing by agencies (this is particularly true with there is a mismatch between market average fixed commission rates and what you are paying the agency)
Contingent commission rates benchmarking & negotiations
02Strategically assess which carrier peers typically make agreements on contingent commissions and how much they are willing to pay
Engage with brokers productively, armed with concrete data on contingent commissions levels by product. Provide the right incentives to boost growth in specific regions for specific products, rather than with “blanket” incentives
Growth benchmarking vs peers by distribution channel
03Compare carrier performance ‘apples-to-apples’ with Pythia’s expert classification system – 5000+ writing carriers split into several classes, incl. independent agency-first, exclusive agency-first, direct-first, fronting carriers, farm bureaus etc
Analyze growth performance separately for Admitted vs Excess & Surplus business at the level of carrier groups, distribution channel or separately for each writing carrier across States and LoBs
Compare growth due to new client acquisition across peers (vs growth due to rates, changes in limits or general insureds’ economic growth)
Consultants & Advisors
Market sizing and carrier growth benchmarking by distribution channel
01Compare carrier performance ‘apples-to-apples’ with Pythia’s expert classification system – 5000+ writing carriers split into several classes, incl. independent agency-first, exclusive agency-first, direct-first, fronting carriers, farm bureaus etc
Avoid diligence guesswork by leveraging Pythia’s 10+ highly proprietary metrics by geography, Admitted vs E&S and LoB, including carrier premium growth decomposed to various drivers (e.g., insurance rate hardening, new client acquisition), fixed vs contingent commission rates, cat-related loss ratio
Carrier cost benchmarking
02Compare carrier cost levels across 30+ categories by State, LoB, Admitted vs E&S and channel – including payroll cost for underwriters, advertising costs, tech investment costs, rental costs, sales data acquisition costs etc
Leverage full carrier P&L at the LoB, State, Admitted vs E&S and channel level
Fixed and contingent commission rates benchmarking
03Support carriers and brokers in building their fixed commissions strategy by product and State (separately for Retail vs Wholesale) and in negotiating smarter deals that fairly distribute value generated
Leverage robust data on fixed commission rates for each carrier by State and LoB and identity products and regions where higher fixed commission rates are correlated with premium growth (vs not)
In-depth market assessment to support strategic thinking – by industry, geography, segment and insurance LoBs
04Gain unprecedented transparency in assessing carriers, brokers, insuretechs and others by leveraging the deepest view available in the market on insurance premiums, rates, average insurance spend, macro indicators by industry, geography, customer size segment and LoB, with 30+ years of historicals
Enhance your strategy-building efforts by pinpointing ‘winning’ market niches for your clients, distinguishing between insurance market growth that comes from rates hardening, expansion of client base, changes in limits or economic growth of insureds
Market forecasting under different scenarios, tailored to specific brokers or carriers
05Leverage our proprietary AI model’s market projections, tailored to the geo footprint, product mix, industry mix of carriers and/r brokers – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’, stress testing your investment projections
Regulators & Public Institutions
Most in-depth market assessment – by industry, geography, segment and insurance LoBs
01Gain unprecedented transparency in assessing the insurance landscape. “Double-click” on insurance premiums, rates, average insurance spend, macro indicators and other KPIs by industry, geography, customer size segment and LoB, with 30+ years of historicals
Make precise interventions that protect insureds and support healthy growth for carriers and brokers
Scenario-based market forecasting
02Leverage our proprietary AI model’s market projections – powered by public and private data with 30+ years of robust historicals
Use your assumptions and build different ‘versions of the world’ and inform regulatory measures planned
Benchmarking of carriers’ true performance vs peers – with all noise removed
03Compare carrier performance ‘apples-to-apples’ with Pythia’s expert classification system – 5000+ writing carriers split into several classes, incl. independent agency-first, exclusive agency-first, direct-first, fronting carriers, farm bureaus etc
Make targeted, data-driven interventions by leveraging Pythia’s 10+ highly proprietary metrics by geography, Admitted vs E&S and LoB, including carrier premium growth decomposed to various drivers (e.g., insurance rate hardening, new client acquisition), fixed vs contingent commission rates, cat-related loss ratio
Compare carrier cost levels across 30+ categories; e.g., payroll cost for underwriters, advertising costs, tech investments etc
Fixed and contingent commission rates benchmarking
04Consider the evolution of fixed and contingent commission rates by product and region. Examine where higher fixed commission rates are correlated with premium growth (vs not)
Strategically assess which carrier peers typically make agreements on contingent commissions and how they are influencing broker behavior